WWW&W

Who, What, Where, and Why is Directive

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WHO

Directive is compiled of a few local boys. The shop is currently owned and operated by Zach Shepherd. Austin Rupp is the store manager and the current residing shop rat is Tyson Watterson...all Cache Valley natives.

WHERE

Cache Valley is the last stop in northern Utah and Directive is nestled in the heart of it. Surrounded by the Cache Mountain Range to the east and the Wasatch Mountain Range to the west. The shop is right in the center of it all, in downtown Logan at 65 S. Main Street.

WHAT

Directive's roots are in skating and snowboarding. Apparel and footwear have always been a big part of the shop, now more then ever our collection of shoes and lifestyle goods is where it needs to be.

WHY

Directive came about when the owner of a previous shop, United, got a job in the industry and had to move on. A couple of dudes running the shop stepped up and took United's inventory and expanded into a bigger storefront and called it Directive. Since 2003 Directive has been serving and shredding beautiful Cache Valley. Locally owned and operated ever since.